What do you mean by CRM?

Customer relationship management (CRM) is a solution that enables a company to manage all its relationships and interactions with existing or potential customers. Implementation of a CRM leads to improved business relationships which helps companies to stay connected to customers, improve productivity, streamline processes, and increase profitability.

Generally, the disucssion of CRM refers to a system or platform that helps with tasks such as contact management, sales management, productivity, and more. Some popular CRM platforms include Salesforce, Zoho CRM, Oracle CRM, etc.

CRM software helps you focus on your organisation’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.

With a CRM solution, the sales and marketing team can track and follow a customer’s interaction journey with your business. This can enhance the customer journey and experience by refining each customer touchpoint.